Wednesday, April 6, 2011

Want to learn how to use celebrities to build your brand?

Listen today to my interview with Ray Williams President of Jade Range a division of The Middleby Corporation as we will be talking about how Jade Range has attracted some of the Top Chefs to their brand.

It is through these celebrity chef endorsements that Jade differentiates their brand and creates greater awareness for their line of commercial grade ovens and ranges.

Check out the list of Chefs by visiting their website:

Listen live on at 4PM on my radio show Critical Mass.

1 comment:

Frank said...

Isn't using celebrities expensive unless you've somehow got them in your pocket (eg they are an existing user or you know them somehow)? What happens if you don't have the budget to use celebrities in your advertising?