Wednesday, November 23, 2011

CEO Guiding Principles II Coming Soon!

Today and this weekend I am working on the next edition our Critical Mass: The Power of CEO Guiding Principles. It will be released in time for the holidays and will make a great stocking stuffer or gift for any business person.

Having a guiding principle has proven to be a competitive advantage and a powerful way for the top executive to communicate a deeper sense for what the company believes to be important.

Guiding Principles are an important part of the company's culture and helps to build a differentiated and unique position in the marketplace.

I would encourage any top executive, CEO, business owner or entrepreneur to consider what your guiding principle is and for inspiration from your peers check out our book at

No comments: