Today and this weekend I am working on the next edition our Critical Mass: The Power of CEO Guiding Principles. It will be released in time for the holidays and will make a great stocking stuffer or gift for any business person.Having a guiding principle has proven to be a competitive advantage and a powerful way for the top executive to communicate a deeper sense for what the company believes to be important.
Guiding Principles are an important part of the company's culture and helps to build a differentiated and unique position in the marketplace.
I would encourage any top executive, CEO, business owner or entrepreneur to consider what your guiding principle is and for inspiration from your peers check out our book at Amazon.com.
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