I work directly with many Orange County CEOs and business owners. Some of them find working with their sales team to be some of their most challenging responsibilities.
Having spent 20+ years in sales and sales leadership positions, I realize that managing a sales team is a special requirement.
The reality is that every person in your company is in "a sales role" if they EVER interface with your clients.
Ken's article sheds light on this fact and I recommend it.
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