Vans has always been a brand of shoe popular with a young and active demographic, few of them today may realize that the brand was actually started in the swinging sixties and many of their baby boomer parents are huge fans of the Vans brand.
It is estimated that the size of the global Action Sports market is over $20 billion. Where the future area of growth will be most significant within the action sport market remains to be seen.
VF Corporation's Outdoor & Action Sports Unit (which owns Vans) has seen its revenue grow by an average of 17% over the past 5 years.
Listen in as Ric Franzi and Kevin Bailey talk about Vans, a major player in the action sports market and an iconic brand.